Don’t call it old-fashioned—this viral new interior design trend is inspired by history, but decidedly fresh.
History often repeats itself, especially when new generations rediscover decorating trends from decades past. If you ever admired your grandmother’s needlepoint pillows or coveted your great-aunt’s china, you’re not alone. Many young designers (and their clients) are embracing classic design, combining elements of traditionalism and prep to create something entirely new—an Instagram-approved aesthetic called “grandmillennial style.”
Read on to discover the hallmarks of grandmillennial style and explore five designer interiors that celebrate classicism, from chintz and bamboo, to pleats, patterns and so much more!
What’s Old is New Again: Understanding the Grandmillennial Aesthetic
Here’s your scoop on grandmillennial style.
What is a millennial?
The term ‘millennial’ commonly refers to the generation born between 1981 and 1996. In 2020, most millennials are in their mid-20s to late-30s. This tech-savvy demographic is commonly characterized by their coming-of-age during the Information Age.
What is grandmillennial style?
According to Ariel Okin, a Manhattan-based interior designer, a grandmillennial is simply a “New Traditionalist—someone who has an appreciation for the past.” In essence, grandmillennial style celebrates traditional decor, and often references the work of iconic interior designers.
Who started grandmillennial style?
The rise of grandmillennial style has been well-documented on Instagram, where design influencers like Amy Berry, Eddie Ross, Clary Bosbyshell and Becky Boyle have inspired millions of grandmillennial fans with their brightly layered interiors.
What are the elements of grandmillennial style?
Popular grandmillennial accents and accessories include pleated lampshades, botanical prints, monogrammed linens, and classic wallpaper. Furnishings often showcase traditional design elements, like tufting, skirting, cane or wicker detailing. Antiques are also essential to this well-collected aesthetic.
Quiz: Are You a Grandmillennial?
Are you entranced by antiques and classic decor? Would friends describe your aesthetic as “granny-chic”? Do you take a maximalist approach to interior decorating? If you answered ‘yes’ to any of these questions, you might be a grandmillennial. Take this quiz to find out.
Designer Details: 5 Interiors with Grandmillennial Style
These five designer interiors showcase the best of grandmillennial style.
Tamara Day | Kansas City, KS
Instagram: @tamaraday
This historical home checks all the boxes when it comes to grandmillennial style! Designed by Tamara Day, this Kansas City study showcases wicker seating, preppy pink stripes, and bookshelves stacked with treasures. When combined, all of these vintage-inspired elements create a space that’s completely unique for 2020.
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Danielle D. Rollins | Palm Beach, FL
Instagram: @danielledrollins
Based between Palm Beach, Florida and Atlanta, Georgia, designer and lifestyle expert Danielle D. Rollins is well-versed in inspiring interiors. Inside this Atlanta bedroom, floor-to-ceiling prints and rich textiles create a timeless retreat with pattern and personality.
{Love this retreat? Check out our New York City bedroom reveal with Dana Wolter Interiors.}
Kristen Nix Interiors | Austin, TX
Instagram: @kristennixinteriors
Grandmillennial style also has a softer side. Here, Kristen Nix Interiors combined traditional elements—wallpaper, rattan and Asian-inspired accents—to create a textural vignette in soothing shades of sand and blue. This space captures the spirit of grandmillennial new-traditionalism in approachable hues.
LSG Interiors | Wilmington, NC
Instagram: @lsginteriors
Entertaining is an essential part of the grandmillennial household. Here, designer Lindsey Gregg of LSG Interiors stacks her table with grandmillennial favorites—ginger jars, tapered candles, silver cups and classic bouquets. Don’t forget the fine china! Why not treat every meal like a special occasion?
{Make the most of 2020 with these practical tips to boost your interior design business.}
Amanda Louise Interiors | Greenville, SC
Instagram: @amandalouiseinteriors
All rise! The queen of print and pattern has entered the building. Skillfully laying wallpaper, upholstery and an area rug in shades of coral and aqua, Amanda Louise Interiors shows us that grandmillennial style can be colorful and courageous. Gabby’s bold Alta Chandelier brightens up this vibrant dining room.
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